About Us | Yitty

MEET YITTY

OUR STORY

Meet YITTY, the revolutionary shapewear brand co-created by four-time Grammy Award-winning artist turned fashion entrepreneur, Lizzo. Named after her childhood moniker, YITTY is Lizzo's lifelong dream come true. For nearly 3 years, she's put her heart and soul into building this game-changing, size-inclusive brand from the ground up — all based on the principles of self-love, radical inner confidence, and effortless, everyday wear.

SHAPEWEAR, REINVENTED

It's an industry first: no-shame, smile-inducing shapewear designed for all body types from size 6X to XS, centered around self-love. Innovative fabrics, bold colors, and stylish silhouettes have been fit on every single body type — not merely scaled up (or down) for convenience.

EVERY BODY GONNA SHINE

Every single piece is designed to celebrate, hug and love every single body. It blurs the lines of inner and outerwear with intentional-meets-functional designs, sexy silhouettes, and prints you'll want to show off. So, whether you thought you'd never consider shapewear, or swore you'd never wear it again, YITTY brings an entirely new perspective that gives you the option to tell your story with your body.